I'm Ronaldo Cardoso.

What I'm
Good at
I create world-class digital
products, communications, and
digital transformation.
Click to see what I can
do for you:
My role is to ensure that the values, principles and mission are being fulfilled, reducing the design team's operational inefficiency in the workflow, through processes and technological advances.
My goals as a strategist are: to reduce product waste and inconsistencies, focusing on the user. Increase design maturity and reach within the company and project, improving design team involvement and growth, as well as team productivity and integration, delivering value deliverables.
I lead the Research & Discovery phase by employing structured methodologies to identify challenges, validate assumptions, and uncover business opportunities. My approach includes facilitating Discovery Workshops, Lean Inceptions, and Stakeholder Alignment Sessions, ensuring that teams define clear objectives and problem statements before moving into execution. I conduct qualitative and quantitative research, including user interviews, analytics deep dives, usability testing, heuristic evaluations, and competitive benchmarking, ensuring decisions are data-driven and aligned with user needs.
I leverage Scrum and Design Thinking to revolutionize the way I manage and develop businesses. My approach ensures faster, more precise deliveries with a clear emphasis on maximizing value for the business, product, and user.
I design seamless, high-performance digital experiences, optimizing user engagement and efficiency through usability heuristics, cognitive psychology, and behavior-driven design. I apply Fitts' Law, Hick’s Law, and cognitive load theory to streamline workflows, reduce friction, and enhance conversion rates. My expertise includes microinteractions, motion design, dynamic UI behaviors, and high-fidelity prototyping using tools like Figma, Adobe XD, and Axure RP. I build scalable design systems, interaction models, and functional UI components, ensuring consistency across platforms. With a pragmatic, data-driven approach, I integrate A/B testing, behavioral research, and usability analytics to refine interactions, enhancing accessibility, performance, and user engagement in enterprise and SaaS applications.
I drive Open Innovation by fostering collaboration between corporations, startups, and external partners to accelerate innovation and business transformation. I apply co-creation frameworks, innovation sprints, and venture-building methodologies to identify and implement disruptive solutions. My expertise includes managing innovation ecosystems, scouting emerging technologies, and structuring strategic partnerships to unlock new revenue streams and improve competitive advantage. Through a data-driven approach, I ensure that Open Innovation initiatives are aligned with business objectives, driving measurable impact and long-term scalability.
I have extensive experience in building and managing e-commerce platforms, ensuring seamless user experience, performance optimization, and conversion-driven design. From platform selection and integration (Shopify, Magento, WooCommerce, VTEX) to custom UX/UI strategies, I structure scalable and high-performing online stores. My expertise includes A/B testing, funnel optimization, omnichannel strategies, and checkout performance enhancements to increase customer engagement and maximize revenue. I work closely with marketing, development, and operations teams to align business objectives with data-driven solutions, ensuring logistics efficiency, inventory synchronization, and payment gateway optimizations. My goal is to create e-commerce ecosystems that drive customer loyalty, operational efficiency, and sustainable growth.
Experience Goals
Ensuring that the values, principles, and mission are effectively upheld minimizes operational inefficiencies, waste, and inconsistencies within the product and design teams, as well as across workflows, by leveraging structured processes and technological advancements. This fosters greater design maturity and influence within the company and projects, enhances team productivity and collaboration, and ultimately drives value delivery.
Play to win. - Understand competitive relationships, act and lead with purpose - How to take the company to the next step, to A new level.

Big Projects.