My role is to ensure that the values, principles and mission are being fulfilled, reducing the design team's operational inefficiency in the workflow, through processes and technological advances.

My goals as a strategist are: to reduce product waste and inconsistencies, focusing on the user. Increase design maturity and reach within the company and project, improving design team involvement and growth, as well as team productivity and integration, delivering value deliverables.

I use Scrum to revolutionize the way I manage and develop business, with faster and more assertive deliveries, with a focus on delivering value to the business, product, and user.

This part of the roadmap is to familiarize ourselves with the current situation and the problem at hand, understand our users and their needs and investigate opportunities, build bridges with internal and external stakeholders across departments, and find allies to support our work within the organization.

UX Design is a higher-order concept that encompasses various aspects of design along with the user's journey through a system, platform, software or application. IxD is “the practice of designing interactive digital products, environments, systems and services” (Cooper, Reimann, Kaye, 2007). And, UI Design is the design of device interfaces and is focused on graphical creation aspects. Adding these fronts, I produce artifacts such as conceptual design, information architecture, user flows, wireframes and prototypes.